This session introduces a practical approach to AI prototyping for CPD professionals. Participants will learn how to design simple, effective AI workflows without over-prompting or over-optimizing. Through guided exercises, attendees will prototype an AI use case, establish success criteria, and apply incremental improvements. The session emphasizes real-world implementation, helping CPD teams move efficiently from concept to impact while maintaining quality, human oversight and organizational compliance.

In this panel discussion, a consultant for the International Society of Trauma and Dissociation (ISSTD) and industry experts will share how event operations were transformed by using integrated solutions to manage the full cycle of conference and education programs. Panelists will also highlight how consolidating systems reduce administrative burdens, increase efficiency for a small team, and create a sustainable model for year-round education and events. Attendees will gain an insight look at practical steps and best practices ISSTD used to strengthen their workflows. They will also see how the life and value of their event content can be extended to their continuing education programs for enhanced value.

This session explores how organizations can deliver more courses, manage more learners, and maintain engagement without burning out the people that make it happen (your team). By examining the real operational challenges lean teams face, we’ll see how Elevate can create the foundation for sustainable, scalable growth.

This session explores how healthcare organizations are shifting toward personalized learning pathways that respect clinicians’ time, adapt to their roles and specialties, and deliver education that feels relevant. By rethinking how content is structured and delivered, CME teams can shape learning experiences that make clinicians feel seen and equipped for the realities of modern practice. Through real examples and practical strategies, you’ll see how leading organizations are using personalization to deepen engagement and turn their CME program into a continuous professional asset. The result is a more intuitive and efficient learning experience that empowers both clinicians and the teams that support them.

Managing in-person Continuing Medical Education (CME) events requires a thoughtful blend of precision, documentation, and learner-focused design. This session, presented by experienced medical education professionals from BTSCME, a valued Cadmium customer, will highlight the specialized considerations that make CME event planning both rewarding and uniquely detailed. Participants will explore how accreditation requirements shape the full lifecycle of a CME event, influencing planning, speaker coordination, logistics, session tracking, reporting, and learner engagement. From disclosure collection to post-event credit fulfillment, every step is an opportunity to support high-quality education while maintaining the integrity and independence essential to accredited activities. BTSCME will share real-world experiences and best practices illustrating how technology supports the demanding but rewarding work of CME event delivery. Attendees will leave with actionable insight into how thoughtful planning, accreditation awareness, and the right tools can elevate the success of any in-person CME program.

Events and continuing education are increasingly intertwined, yet many organizations still operate in silos. The results: rising costs, shrinking budgets, overextended teams, and workflows that don’t connect. This keynote shows how to put member education at the heart of your programs, making it the driving force for engagement, growth, and retention. Walk away with an actionable blueprint for creating resilient programs where events and education flow seamlessly together: Boosting engagement, supporting your team, and strengthening member loyalty without breaking the bank.

The professional development landscape is shifting fast. In a skills-first workforce and an economically tight environment, professionals are increasingly prioritizing learning that leads to measurable, applicable skills over traditional information-based education. Meanwhile, younger professionals are turning to GPTs and AI-assembled knowledge to fill the gaps typically met through conferences, webinars, and informational courses. Associations have a unique advantage: the ecosystem, the expertise, and the program portfolio capable of driving deeper learning outcomes. Yet many organizations haven’t unlocked the full potential of their events and educational offerings to deliver true skills development. In this session, we’ll unpack the industry-wide challenge and explore two critical areas where associations can immediately elevate their value and impact: Integrating events into a cohesive learning portfolio to meet the rising demand for skills-based development. The role of accessibility and inclusion across learning and events—and what an organization’s level of commitment communicates to today’s learners.

Artificial intelligence is changing the way people discover, engage with, and evaluate content online. For association event planners and continuing education professionals, this shift has major implications for visibility, reach, and engagement. In this session, Ezra Wolfe, SVP of Product & Jessie Reyes, VP of Marketing at Cadmium, will be joined by Ian Brown, CEO of Bohu Digital, to break down how AI is transforming search and what it means for your organization’s digital strategy. You’ll learn how SEO (Search Engine Optimization) is evolving into GEO (Generative Engine Optimization)—and how to apply these insights to ensure your events, courses, and resources appear in both traditional search results and AI-generated answers. Attendees will gain a clear understanding of which keywords and phrases matter most, how to create content that performs well in AI-driven environments, and how to use Google Analytics data to measure success. Walk away with actionable tools and frameworks to future-proof your content strategy in the age of AI.

What does it really take to keep association meetings relevant and impactful today? At Cadmium, we’re in constant conversation about this—from hybrid engagement tactics to evolving attendee expectations. Join our panel of industry thought leaders—including the Director of Events at Association Headquarters—for a dynamic discussion on the latest trends shaping association events. This session explores the intersection of technology, personalization, and business strategy. Learn how to elevate engagement, adapt to shifting models, and leverage real-world examples from organizations already embracing innovation. Whether you’re navigating virtual platforms or rethinking your in-person approach, walk away with insights to keep your meetings thriving in a rapidly evolving landscape.

The AV RFP process can make—or break—your event’s success. But with evolving tech, hybrid expectations, and venue complexities, how can you ensure you’re asking the right questions, evaluating the right metrics, and securing the right partner? Join Cadmium and Cadmium’s partner Pinnacle Live—the event experience company redefining the relationship between hotels, customers, and partners—for a tactical, future-focused session on crafting smarter AV RFPs. From budgeting benchmarks to in-house venue dynamics, this webinar explores real-world scenarios, common pitfalls, and proven strategies that help you strengthen vendor alignment and create more impactful events. Whether you’re planning a high-profile annual conference or a regional hybrid meeting, you’ll leave with practical tools to streamline your AV sourcing process and deliver seamless, unforgettable attendee experiences.