Beyond Metrics: Transforming Event Data into Strategic Success

Julie Holtgrave, CMP, HMCC is the Chief Operations & Events Officer at the American College of Lifestyle Medicine (ACLM), where she leads the strategic planning and execution of the organization's events and operational initiatives. With over a decade of experience in event management, Julie has been instrumental in orchestrating impactful conferences and educational programs that advance ACLM's mission. 

Julie's dedication to excellence in the meetings and events industry was recognized when she was nominated for Meeting Planner of the Year by MPI St. Louis, highlighting her commitment to elevating industry standards. 

A Certified Meeting Professional (CMP) and Healthcare Meeting Compliance Certificate (HMCC) holder, Julie combines her expertise in event planning with a passion for promoting lifestyle medicine. Her leadership continues to shape meaningful experiences that foster education and community within the healthcare sector.

Jennifer Kerhin, CEO of SB Expos & Events, has more than 20 years of experience working with association tradeshows. Jennifer has a certification in meeting planner (CMP) and exhibition management (CEM), an MBA from Johns Hopkins University, and substantial executive-level association experience.

SB specializes in association events. As a technology-driven company, we are uniquely positioned to integrate live and hybrid components to maximize your association event’s potential. We develop non-dues revenue from association meetings through exhibits, sponsorships, registration, and advertising while reducing association expenses by optimizing event management practices.

Understanding that active involvement within associations is the key to success, Jennifer is a committed member and volunteer in IAEE. She has been a speaker at ASAE’s Annual Meeting and IAEE’s ExpoExpo! She also founded the IAEE DC Chapter Women Leadership bookclub.

Erica Platner is the Director of Events at the National Home Infusion Association (NHIA), where she brings over a decade of expertise in event management, strategic planning, and conference execution. With a background in hospitality and a Bachelor of Science in Hospitality and Tourism Management from Virginia Tech, Erica has held key roles at organizations including Conference Managers, Cadmium, and Marriott.

Known for her strengths in budget management, contract negotiation, and vendor relations, Erica has successfully directed high-impact conferences and events, consistently delivering cost-effective solutions without compromising quality. Her leadership and operational skills make her a driving force behind NHIA’s impactful industry events.

Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.