Maximizing Member Engagement: The Role of Continuing Education in Associations
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Continuing education is a cornerstone of member engagement and professional growth. A well-structured learning program not only enhances member value but also strengthens retention and attracts new members. But how can associations effectively deliver, manage, and scale their educational offerings?
In this webinar, we’ll explore the critical role of continuing education in associations and how leveraging a Learning Management System (LMS) can streamline content delivery, track learner progress, and create engaging learning experiences. Join us to discover best practices for designing and implementing a successful education strategy that aligns with your association’s goals and maximizes member participation.
Key Takeaways:
- The Importance of Continuing Education in Member Engagement: Understand how continuing education drives member engagement, retention, and attracts new members.
- Leveraging Communities of Practice (CoPs) to Enhance Collaboration: Understand how to build and maintain CoPs to promote knowledge sharing and problem-solving among members.
- Streamlining Learning Program Management with an LMS: Explore how an LMS simplifies content delivery, tracks learner progress, and engages learners.
- Best Practices for Engaging Educational Content: Discover how to design interactive and accessible educational content that resonates with learners.
Jen Hurley, CHCP, CPHQ
Chief Executive Officer
Goodwin Group
Jen started out in the emergency department as a technician in the early 90s – there she witnessed firsthand the complexities of the healthcare system and pressure healthcare providers are under to provide the best quality care to patients under ever-evolving conditions. In 2004, Jen started working in continuing medical education – specifically in the area of medical malpractice. Over nine years, as chief operating officer for an ACCME- and ANCC-accredited online medical-legal CME company, Jen developed unique expertise in healthcare risk management – obtaining her Certified Professional in Healthcare Risk Management credential from the American Hospital Association and the Certified CME Professional credential (now referred to as the CHCP) from The Alliance for Continuing Education in the Health Professions. Jen founded Goodwin Group in 2013 to focus on quality improvement, educational program development, and virtual project management. Jen obtained the Certified Professional in Healthcare Quality (CPHQ) credential in 2016. Jen works hands-on managing healthcare projects for Goodwin clients. She has a unique talent to see the big picture – the ideal outcome and generate a step-wise process to achieve results.
Amanda Law (Moderator)
Event Marketing Manager
Cadmium
Amanda Law combines her expertise in creative event design, bold marketing strategies, and customer-first experiences to drive success at Cadmium. Before joining the company in 2024, she brought two decades of hands-on experience shaping events spanning industries and audiences of all kinds—leading fundraising and mission-driven programs for the American Diabetes Association, producing large-scale events for Lenovo and Biltmore Estate, and teaching event experience and design at Duke University. Along the way, she mastered both the art of meticulous logistics (ask her about planning hillside events around cattle!) and the craft of designing immersive, memorable experiences that spark connection. Amanda holds a Bachelor of Science in Communications from Appalachian State University and lives in Apex, NC with her husband and two zany kids. In her spare time, she enjoys hand lettering and experimenting with unusual watercolors—a hobby she insists is under control despite an ever-growing collection.
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