Cadmium University

Upcoming Live Web Events

  • Contains 2 Component(s) Includes a Live Web Event on 07/22/2025 at 3:00 PM (EDT)

    We’ll explore how DJG helps associations craft integrated marketing campaigns that not only drive attendance but also enhance the entire attendee journey—from initial promotion to post-event follow-up. You'll also get an inside look at ParrotWP, a flexible WordPress plugin that enables dynamic content delivery and deeper personalization. ParrotWP seamlessly integrates session, speaker, and schedule information from Cadmium’s Eventscribe platform, making it easy to publish, update, and tailor event content directly on your website.

    In-person, hybrid, or virtual—no matter the format, event marketing today demands more precision, personalization, and performance than ever. Join the David James Group, an agency specializing in marketing for mission-driven associations, for a session focused on how to elevate your event marketing efforts using today’s tools and strategies.

    We’ll explore how DJG helps associations craft integrated marketing campaigns that not only drive attendance but also enhance the entire attendee journey—from initial promotion to post-event follow-up. You'll also get an inside look at ParrotWP, a flexible WordPress plugin that enables dynamic content delivery and deeper personalization. ParrotWP seamlessly integrates session, speaker, and schedule information from Cadmium’s Eventscribe platform, making it easy to publish, update, and tailor event content directly on your website. This not only enhances the user experience but also supports better segmentation by presenting relevant content based on attendee interests or roles.

    Whether you’re aiming to grow registrations, increase engagement, or demonstrate greater ROI to stakeholders, this session delivers actionable ideas to help you use technology, data, and creativity more effectively in your event marketing mix.

    Key Takeaways 

    • Proven event marketing strategies from the team at DJG that drive attendance and engagement 
    • How to deliver segmented, personalized website experiences using ParrotWP 
    • Find new audiences and reach deeper into existing ones with exciting new digital advertising tools 
    • Tips for aligning event marketing with broader association goals 
    • Real-world examples of associations improving event outcomes through tailored marketing

     

    Tom Frederick

    Partner and Account Director

    David James Group

    Tom Frederick is a Partner and Account Director at the David James Group, where he leads strategic event marketing initiatives for two of the agency’s largest clients—the Society of Women Engineers (SWE) and the National Hydropower Association (NHA). Under his leadership, both organizations have seen record-breaking growth, including the successful launch and expansion of NHA’s Clean Currents conference. Tom brings deep experience in integrated marketing strategy, with a focus on driving attendance, visibility, and engagement for association events. A frequent webinar presenter, he shares best practices in event marketing and member outreach.

    Dan Jasker

    Director, Digital Services

    David James Group

    Dan Jasker is the Director of Digital Services at the David James Group, where he leads web development and digital strategies for DJG and its mission-based clients. Among his responsibilities is creating cohesive, branded digital experiences that support event marketing goals, from pre-event promotion and registration to post-event engagement. Dan has presented numerous webinars for DJG and its clients, sharing insights on maximizing digital tools for event success. With deep experience across platforms and a passion for strategic design, Dan helps associations increase visibility, streamline user experiences, and boost attendee engagement.

    Amanda Law (Moderator)

    Event Marketing Manager

    Cadmium

    Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.

  • Contains 2 Component(s) Includes a Live Web Event on 08/19/2025 at 3:00 PM (EDT)

    This webinar spotlights our valued partner Choose 2 Rent and their innovative approach to modern event technology. Join us as we explore how to design events that are sustainable, space-efficient, and built on reliable connectivity—without sacrificing quality or attendee satisfaction. From biodegradable lanyards to compact registration stations and rock-solid connectivity, Choose 2 Rent’s event technology solutions are designed to support sustainability and performance at every step. You’ll also gain a foundational understanding of event networks, including practical guidance on routers, venue internet, cellular backup, and network switches. Whether you're planning a small conference or a large-scale expo, this webinar offers smart, actionable insights to help you build the modern event experience your attendees expect.

    This webinar spotlights our valued partner Choose 2 Rent and their innovative approach to modern event technology. Join us as we explore how to design events that are sustainable, space-efficient, and built on reliable connectivity—without sacrificing quality or attendee satisfaction.  

    From biodegradable lanyards to compact registration stations and rock-solid connectivity, Choose 2 Rent’s event technology solutions are designed to support sustainability and performance at every step. You’ll also gain a foundational understanding of event networks, including practical guidance on routers, venue internet, cellular backup, and network switches.  

    Whether you're planning a small conference or a large-scale expo, this webinar offers smart, actionable insights to help you build the modern event experience your attendees expect. 

    Key Takeaways:

    • Sustainable Solutions: Learn how Choose 2 Rent’s eco-friendly products—from biodegradable lanyards to energy-efficient equipment—can help you reduce your event’s environmental impact. 
    • Space-Smart Setups: Discover how to make the most of your registration area with modular, space-saving technology. 
    • Network Basics, Explained: Understand essential components like routers, switches, and internet options for a dependable and secure event network. 
    • Connectivity Confidence: Get tips on leveraging venue infrastructure and cellular connectivity to avoid service disruptions. 
    • Partner-Powered Innovation: See how partnering with industry leaders like Choose 2 Rent can elevate your next Cadmium-powered event. 

    Jorge Martinez

    Head of Sales

    Choose 2 Rent

    With over 20 years of experience in Event Management and Event Technology, Jorge Martinez brings a deep and practical understanding of the industry to his role as Head of Sales at Choose 2 Rent. Having successfully led a wide range of events—from intimate gatherings to large-scale luxury experiences—Jorge has a keen insight into the unique challenges and priorities of event planners and organizers. His career is defined by a commitment to innovation, client success, and delivering seamless event solutions that elevate the attendee experience. At Choose 2 Rent, Jorge combines his strategic mindset with a customer-first approach to help clients navigate the evolving event technology landscape. https://choose2rent.com/

    Amanda Law (Moderator)

    Event Marketing Manager

    Cadmium

    Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.