Data is king when it comes to event strategy. But what data can bring the best results? 

Join us as we chat with Bear Analytics about what event data points you should be monitoring to benchmark your progress, track real-time spending, and how to hone campaigns that drive your target audience to register for events. 

You don’t have to spend more to gain more. We’ll show you how to test your strategy, examine results, and shift your investments accordingly.

Learning Objectives:

• Discuss how to get from strategy to wrap-up for one event and scale for all levels of investment in virtual and in-person events.
• Learn about various attribution models to help you meet your predetermined pacing goals.
• Figure out how users engage with your organization and event across the board.

In the ever-changing world of events, the need to streamline the presentation and speaker process are greater than ever. Imagine having one source to manage every aspect of your presentation and speaker needs. What exactly does that look like and how does it work? We’ll demystify the system and discuss opportunities that working with one person and utilizing powerful Cadmium tools provide, as well as breaking down additional benefits such as digital signage and practical insights on how best to use your internet and network. 

Prerequisite Participant Knowledge and Skills 

It would be helpful if a participant understands the Education Harvester and how this solution can be an added benefit to utilizing existing data. 

Learning Objectives - Application on the Job 

• After participating in this session, participants will be able to understand how the use of presentation management can have a positive impact on their event. 
• After participating in this session, participants will be able to understand how the creation of an internal data network can assist in all aspects of their event. 
• After participating in this session, participants will be able to understand how the use digital signage can improve the attendee experience at a live/hybrid event.