Maximize Your Message: Modern Event Marketing for Today’s Associations
Includes a Live Web Event on 07/22/2025 at 3:00 PM (EDT)
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Register
- Customers - Free!
In-person, hybrid, or virtual—no matter the format, event marketing today demands more precision, personalization, and performance than ever. Join the David James Group, an agency specializing in marketing for mission-driven associations, for a session focused on how to elevate your event marketing efforts using today’s tools and strategies.
We’ll explore how DJG helps associations craft integrated marketing campaigns that not only drive attendance but also enhance the entire attendee journey—from initial promotion to post-event follow-up. You'll also get an inside look at ParrotWP, a flexible WordPress plugin that enables dynamic content delivery and deeper personalization. ParrotWP seamlessly integrates session, speaker, and schedule information from Cadmium’s Eventscribe platform, making it easy to publish, update, and tailor event content directly on your website. This not only enhances the user experience but also supports better segmentation by presenting relevant content based on attendee interests or roles.
Whether you’re aiming to grow registrations, increase engagement, or demonstrate greater ROI to stakeholders, this session delivers actionable ideas to help you use technology, data, and creativity more effectively in your event marketing mix.
Key Takeaways
- Proven event marketing strategies from the team at DJG that drive attendance and engagement
- How to deliver segmented, personalized website experiences using ParrotWP
- Find new audiences and reach deeper into existing ones with exciting new digital advertising tools
- Tips for aligning event marketing with broader association goals
- Real-world examples of associations improving event outcomes through tailored marketing
Tom Frederick
Partner and Account Director
David James Group
Tom Frederick is a Partner and Account Director at the David James Group, where he leads strategic event marketing initiatives for two of the agency’s largest clients—the Society of Women Engineers (SWE) and the National Hydropower Association (NHA). Under his leadership, both organizations have seen record-breaking growth, including the successful launch and expansion of NHA’s Clean Currents conference. Tom brings deep experience in integrated marketing strategy, with a focus on driving attendance, visibility, and engagement for association events. A frequent webinar presenter, he shares best practices in event marketing and member outreach.
Dan Jasker
Director, Digital Services
David James Group
Dan Jasker is the Director of Digital Services at the David James Group, where he leads web development and digital strategies for DJG and its mission-based clients. Among his responsibilities is creating cohesive, branded digital experiences that support event marketing goals, from pre-event promotion and registration to post-event engagement. Dan has presented numerous webinars for DJG and its clients, sharing insights on maximizing digital tools for event success. With deep experience across platforms and a passion for strategic design, Dan helps associations increase visibility, streamline user experiences, and boost attendee engagement.
Amanda Law (Moderator)
Event Marketing Manager
Cadmium
Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.
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