Sponsorship That Sticks: How to Build Corporate Partnerships That Renew Themselves

Sponsorship revenue shouldn't feel like starting from scratch every year. Yet for many associations, that's exactly what it is: a cycle of chasing new prospects, softening the ask, and hoping for renewal. In this session, Lori Zoss Kraska, MBA, CFRE, shows you what actually makes corporate partners want to come back. Whether you're heading into budget season with shaky sponsor commitments or want to build something more lasting, this session gives you a practical framework for turning one-time sponsors into long-term partners.