Maximizing Non-Dues Revenue: Strategies to Unlock Event Profitability
Includes a Live Web Event on 03/27/2025 at 2:00 PM (EDT)
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Generating non-dues revenue is critical for organizations looking to enhance financial sustainability and expand their event impact. But are you fully capitalizing on the opportunities available?
Join us as Traci King, the visionary founder of King Consulting Partners, shares her expertise in utilizing event technology and innovative approaches to simplify your planning and boost your event's revenue through non-dues streams. In this webinar, you'll learn how to implement high-impact non-dues revenue strategies—from sponsorship optimization and on-demand content sales to data-driven exhibitor engagement and automated upsell opportunities. Discover how the seamless integration of King Consulting’s services with Cadmium’s Eventscribe platform can help you increase event profitability, reduce planning stress, and create a more financially sustainable future.
Key Takeaways:
- Unlocking Non-Dues Revenue Streams – Explore actionable strategies to increase your event’s profitability by tapping into sponsorships, exhibitor engagement, content monetization, and more.
- Event Technology for Revenue Growth – Learn how to harness event technology to create new monetization opportunities and optimize existing revenue channels.
- Optimizing Sponsorship and Exhibitor ROI – Discover data-driven tactics to enhance exhibitor and sponsor value, leading to increased revenue and long-term partnerships.
- Automated Upsells & Monetization – Leverage registration upsells, premium content access, and other automated strategies to maximize attendee spending.
- Expert Guidance for Sustainable Growth – Gain insights from Traci King on implementing long-term strategies to sustain and grow non-dues revenue beyond a single event.
Traci King
Founder & Owner
King Consulting Partners
Traci brings 15 years of experience in the association events industry as both an event planner and technology supplier. She carries this dual-sided mindset to her work with associations as she understands the relationship between the association’s goals and the event technology marketplace. Traci thrives on creating relationships with clients and partners that are generated from a mutual appreciation of creative solutions that enhance the event experience and achieve organizational goals.
Traci lives in Charleston, South Carolina with her husband, son and Golden Retriever. She loves paddling in the low country, playing guitar, and singing. You may even find her brave enough to take the stage and sing karaoke at your next event! Traci graduated from Vanderbilt University where she earned her Bachelor’s of Science and Master’s of Public Policy degrees.
Amanda Law (Moderator)
Event Marketing Manager
Cadmium
Prior to joining Cadmium in the Summer of 2024, Amanda spent 18 years managing events across her home state, North Carolina. From the American Diabetes Association to Biltmore Estate, she has honed a spectrum of event skills, finding her specialty in planning for unique details (did you know cattle should be moved 10 days prior to a hillside event?) and designing creative and bold events and marketing. Amanda received a Bachelor of Science in Communications at Appalachian State University (go Mountaineers!) and currently lives in Apex, NC with her husband and two zany kids (8g & 6b). She loves to practice hand lettering and painting with unusual watercolors, of which she has far too many and continues to purchase...maybe that's the real hobby.
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