Cadmium University
Let the Data Move You

Let the Data Move You

Leveraging event analytics is critical in making decisions about what technology to use, how to use it, and ultimately how to execute an event that attendees are sure to talk about for months to come. One of the benefits of leveraging technology within an event is that you are privy to lots of data and information that you wouldn't otherwise have access to. So, what data and analytics are available across Cadmium's EventTech product line? And perhaps more importantly, what are some of the most beneficial pieces of data that you can take a look at to ensure you're accomplishing the goals of your events? In this session we'll explore key aspects of event data available within the EventTech product line that you should leverage as you plan your events.

Learning Objectives

  • Attendees will learn what data is available to them in Cadmium's EventTech product line
  • Attendees will learn key piece of data that should be taken into consideration in making event decisions
  • Attendees will learn how data and analytics can be leveraged to accomplish event goals

Traci King

Vice President, Event Tech Sales


Traci King started her career in the events industry 10 years ago where she served as a Meeting Content Manager for an Association Management Company. There she worked to develop programs for medical and scientific conferences ranging from 500 to 5,000 attendees. Using event technology software, Traci became aware of Cadmium (formerly CadmiumCD) and the abundant platform that they offered. Traci joined the team in 2013 as an Abstract Scorecard Project Manager. She helped clients implement their submission and reviews processes surrounding multiple applications, taking care to pay attention to client’s budget and project timelines. In 2016, Traci began working on the sales team, working with prospects and clients to create solutions to save their team’s time, produce better events and maximize revenue. Now, Traci operates as Cadmium’s Vice President of Event Tech Sales and looks to create change within the event and learning management environments by creating awareness of the benefits of a single platform solution that is Cadmium.

Traci earned her Bachelor’s of Science and Master’s of Public Policy from Vanderbilt University She enjoys exploring small and large cities, listening to podcasts, cooking and eating, and being around the people she loves.

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