Cadmium University
Let the Data Move You

Let the Data Move You

Leveraging event analytics is critical in making decisions about what technology to use, how to use it, and ultimately how to execute an event that attendees are sure to talk about for months to come. One of the benefits of leveraging technology within an event is that you are privy to lots of data and information that you wouldn't otherwise have access to. So, what data and analytics are available across Cadmium's EventTech product line? And perhaps more importantly, what are some of the most beneficial pieces of data that you can take a look at to ensure you're accomplishing the goals of your events? In this session we'll explore key aspects of event data available within the EventTech product line that you should leverage as you plan your events.

Learning Objectives

  • Attendees will learn what data is available to them in Cadmium's EventTech product line
  • Attendees will learn key piece of data that should be taken into consideration in making event decisions
  • Attendees will learn how data and analytics can be leveraged to accomplish event goals

Traci King

Founder & Owner

King Consulting Partners

Traci brings 15 years of experience in the association events industry as both an event planner and technology supplier. She carries this dual-sided mindset to her work with associations as she understands the relationship between the association’s goals and the event technology marketplace. Traci thrives on creating relationships with clients and partners that are generated from a mutual appreciation of creative solutions that enhance the event experience and achieve organizational goals.

Traci lives in Charleston, South Carolina with her husband, son and Golden Retriever. She loves paddling in the low country, playing guitar, and singing. You may even find her brave enough to take the stage and sing karaoke at your next event! Traci graduated from Vanderbilt University where she earned her Bachelor’s of Science and Master’s of Public Policy degrees.

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