How the Higher Learning Commission Optimized Onsite Speaker Management with Eventscribe’s Speaker Ready System

In early 2024, Erin joined Cadmium as our Product Marketing Manager.  Her years of experience span roles in strategic marketing, local marketing, operations, and product marketing within the telecom industry.  As a product marketer, Erin launched dozens of products with a focus on executing high-quality go-to-market plans by targeting messaging to ideal customer personas.  She is using her talents to partner with Product Development and Marketing within our Cadmium family.  

Erin earned her Bachelor’s in Business Administration from the University of Missouri and later her MBA at Webster University.  She resides in Kansas City with her husband and two children and enjoys movies, hiking, and local sporting events.

Prior to joining HLC, Erin was an independent planner supporting both association and corporate clients, with a focus on registration management and on-site logistics. At HLC since August 2023, Erin is responsible for member education programming as well as the annual conference. A graduate of the University of Illinois, Erin currently resides in Pittsburgh, PA with her husband and daughter.

Prior to joining Cadmium in Spring 2023, Dawn spent 3 years at Intrado in Sales and Customer Success.  She leveraged her experience in software and technology sales, to help lead conversations, and build relationships.  Dawn’s overall career experience has been connecting with clients, understanding their needs, and providing the best consultative advice to ensure successful experience with their software platforms and events.   With over 17+ years, she has leveraged her skills in providing best practices, event planning, management, and customer success to help design, coordinate and deliver high-quality service and events that align well with internal teams to ensure the success and satisfaction with all partners.  She received her Bachelor’s in Communication from Loyola University Chicago and enjoys volunteering with youth organizations.  

Jessie Reyes is a seasoned marketing leader with nearly 20 years of experience steering transformative initiatives and fostering business growth through strategic marketing campaigns. Currently serving as the Director of Marketing at Cadmium, a prominent SaaS provider in the ed-tech and event-tech sectors for associations, Jessie brings a wealth of expertise. Her track record includes building and guiding high-performing teams, establishing robust marketing operations, and crafting compelling campaigns that generate qualified leads and drive conversions.