AI and the New Rules of Search: What Association and CE Marketers Need to Know

Artificial intelligence is changing the way people discover, engage with, and evaluate content online. For association event planners and continuing education professionals, this shift has major implications for visibility, reach, and engagement. In this session, Ezra Wolfe, SVP of Product & Jessie Reyes, VP of Marketing at Cadmium, will be joined by Ian Brown, CEO of Bohu Digital, to break down how AI is transforming search and what it means for your organization’s digital strategy. You’ll learn how SEO (Search Engine Optimization) is evolving into GEO (Generative Engine Optimization)—and how to apply these insights to ensure your events, courses, and resources appear in both traditional search results and AI-generated answers. Attendees will gain a clear understanding of which keywords and phrases matter most, how to create content that performs well in AI-driven environments, and how to use Google Analytics data to measure success. Walk away with actionable tools and frameworks to future-proof your content strategy in the age of AI.