This session is built for associations who want to close those gaps without a major budget overhaul. Hear from association leaders and event technology experts on what is actually working right now, from repackaging content for on-demand access to using AI tools to better understand what your members are searching for and signing up for.

This session introduces practical market intelligence methods that education and events teams can use to make better portfolio decisions. Participants will work through a simplified analysis exercise using their own portfolio context and leave with a repeatable process for validating program concepts before investing in development.