The Member Growth Playbook: Events and Education United

Events and continuing education are increasingly intertwined, yet many organizations still operate in silos. The results: rising costs, shrinking budgets, overextended teams, and workflows that don’t connect.

This keynote shows how to put member education at the heart of your programs, making it the driving force for engagement, growth, and retention.

Walk away with an actionable blueprint for creating resilient programs where events and education flow seamlessly together: Boosting engagement, supporting your team, and strengthening member loyalty without breaking the bank.

Learning Objectives:

Align goals across departments, so events and education reinforce one another, even when budgets are tight.
Streamline workflows and simplify systems to reduce burnout and operational strain.
Build an ecosystem where technology supports (not complicates) your team’s work.
Track meaningful metrics to demonstrate impact on members and your organization.

Additional Suggested Materials

Bridging the Gap Between Events & Education Webinar
Transform Event Data Into Success Webinar
Why Event & Education Managers Are Stronger Together Article
Integrated Events & Education Tech for Associations Article
How a Medical Society Saved 60 Hours and Cut Errors Case Study

Vicky Thompson

Chief Revenue Officer

Cadmium

As Chief Revenue Officer, Vicky leads Cadmium’s sales and marketing efforts to grow new business, support partner relationships, and retain happy customers. She is a SaaS revenue leader with experience successfully growing scalable and effective sales organizations, building high performing teams, managing change in high growth environments, and uniting cross functional strategic efforts. For the past 15 years, Vicky’s work has focused on serving customers in the nonprofit, political, and association spaces.

Rhonda Fleischmann, DES

Director of Operations, Eventscribe

Cadmium

Rhonda joined Cadmium in 2018 after spending many years working in IT for various employers within the hospital and healthcare industries. As a former Project Manager and currently the Director of Operations for Event Tech, she has a focus on customer service, effective processes and teamwork.

Outside of work, Rhonda is a proud mother of three wonderful daughters and two dogs, currently living in Bel Air, Maryland. She enjoys reading historical fiction and cheering for the Orioles and Ravens. Rhonda and her husband, Craig enjoy traveling and spending free time at their vacation home on the Outer Banks in North Carolina.

Joe Cacchione

Strategic Account Manager

Cadmium

Joe Cacchione joined Cadmium in 2023 and serves as a Strategic Account Manager, working closely with associations to drive strategic growth through Cadmium’s suite of SaaS solutions. Leveraging expertise in account management and customer success, he partners with clients to align technology with organizational goals and elevate member experiences. Passionate about innovation and continuous learning, Joe thrives in dynamic environments and is dedicated to building trusted, long-term relationships that deliver measurable business outcomes.

Karl Williams

Strategic Account Manager

Cadmium

Karl Williams is a seasoned virtual and live event technology professional at Cadmium, where he has been driving client success since 2022. With more than 15 years of experience serving corporate and luxury markets, he specializes in event technology strategy, implementation, and creating immersive audience experiences. Karl’s background across event tech management, sales, and technical direction allows him to deliver innovative solutions that elevate events and maximize engagement.