Cadmium University
It's a Jungle...Hybrid World Out There!

It's a Jungle...Hybrid World Out There!

There are huge benefits in embracing a hybrid event format. From increasing your user base to longer term engagement opportunities, hybrid events offer unique benefits to organizations and constituents alike. In this panel with industry experts, attendees will hear advantages and best practices of adopting a hybrid format, including what's working and what's not, as well as what technologies are out there to help accomplish your goals and streamline your events in the most efficient way possible.

Learning Objectives

  • Attendees will understand how hybrid format can transform their event
  • Attendees will hear about virtual and how this technology can help them accomplish their event goals
  • Attendees will learn about what's changing in the event landscape from industry experts

Paul Zickert

Vice President of Partnerships


Paul Zickert, Vice President of Partnerships, Cadmium. Over the past 22 years Paul has been involved with technology and sales within the healthcare, trade show and corporate events industries. Paul previously worked at CVS Health, CDW, Flexera and GES. Recently at GES he led the global team for product and pre-sales for client facing technology. Paul has spoken at events such as Dreamforce ( annual event), CAEM, IAEE, CEMA and more. For 2022 he was selected to be on the IAEE Tech Committee. Paul loves technology, the data that tells a story and the overall success technology brings in helping people reinvision their roles and the efficiency gains technology can bring.

Arjun Chakravarti, PhD

Managing Partner

Cogknition Analytics

Arjun Chakravarti is Managing Partner of COGKNITION, a Chicago-based strategy and analytics firm. A thought leader in experiential design analytics, Arjun serves as a member of the CEIR Research Council as well as a founding member of RSDE Global, the industry standard in data reporting for digital events. He was previously Senior Vice President of Analytics at GES and Managing Director of Level 100 Innovation. Prior to his industry career Arjun was an award-winning business school academic, having published in leading academic journals and serving as a founding faculty member for graduate and executive programs in analytics, design, and management. He received his Ph.D. and MBA from the University of Chicago Booth School of Business.

Derek Suminski

Vice President of Business Development

INSPIRE Global Event Solutions

Derek oversees INSPIRE’s Show and Event Services Sales Division, client acquisition and management, and industry strategy. Over the past 26 years Derek has held various technical, managerial and sales positions including the account management for 70 trade association, corporate and government clientele. Derek recently completed his third term on the Meeting Professionals International Potomac Chapter Board of Directors. In this capacity he was charged with overseeing the chapter’s signature Annual Conference & Expo and served in a Director of Meetings capacity, providing him continual and unique insight into the event planning needs and challenges that the INSPIRE customers face on a day to day basis.

Richard Kensett

Components visible upon registration.